Posted in AdmarNews on September 15, 2011 by Mike
ADMAR Attended the annual B2B Exhibition in Grantham yesterday and had a very enjoyable time.
Posted in AdmarNews on July 13, 2011 by Mike
With the rise of mobile technology their is a great buzz about using square barcodes to drive traffic from static advertising to your websites using mobile phone scanners.
If you would like to generate get your free barcode simply go to www.barcodelink.net and type in your web page.
Posted in AdmarNews on June 13, 2011 by Mike
Newark Showground 30th June 2011
Following on from our very successful run of data workshops commissioned by Business Link ADMAR have teamed up with leading data Protection Specialists Baythorpe Limited to present another unique full day 'Data' workshop including a 2 hour Networking Event.
This workshop will cover
- Overview of Data Protection Act Principles
- New legislation, penalties and case studies
- How to register and who should register; scam warnings and obligations.
- Who can you legally market to and how.
- Overview of TPS/CTPS/FPS/MPS Preference Service Legislation.
- Rules and obligations when sending out emails and when to use the opt in and opt out boxes.
- Purchasing marketing lists; the opportunities, pitfalls and dangers, which list is right for your business.
- How to target your marketing through customer profiling and recording customer data to improve customer intelligence.
Networking Event
Posted in AdmarNews on May 04, 2011 by Mike
On April 20th the ICO welcomed new powers to fine organisations for unwanted marketing calls and messages
The Information Commissioner has welcomed new powers to serve monetary penalties of up to £500,000 for the most serious incidents of businesses and other organisations making unwanted marketing phone calls or sending unwanted marketing emails to consumers.
The change – along with other powers granted to the ICO - will come into force as part of an amendment to the UK’s Privacy and Electronic Communications Regulations (PECR) on 25 May 2011.
The new powers, which have been confirmed by the Department for Culture, Media and Sport, will include:
* Monetary penalty powers extended: the Information Commissioner can serve a monetary penalty of up £500,000 for the most serious breaches of PECR. This covers businesses and other organisations sending unwanted marketing emails and texts, as well as making live and automated marketing phone calls.
* Increased investigatory powers: the Information Commissioner can require telecommunications companies and internet service providers (ISPs) to provide his office with information that he needs to investigate breaches of the Regulations.
* Compulsory notification when breaches occur: telecommunications companies and ISPs will be required to notify the ICO and their customers in certain circumstances when a personal data breach occurs.
* Increased audit powers: the Information Commissioner will have the power to audit telecommunication companies and ISPs for compliance with these personal data breach notification requirements.
* New rules for websites using cookies and similar technologies: the ICO will be responsible for regulating compliance with this new requirement and will soon be issuing advice.
Information Commissioner, Christopher Graham, said:
“The ICO has been calling for increased powers to regulate breaches of PECR for some time. The changes to the Regulations will grant us the right to impose significant monetary penalties for the most serious breaches of the rules and give us improved powers to investigate companies that make nuisance marketing calls.
“The new powers are coming into force on 25 May. The Information Commissioner's Office will be issuing guidance to reflect the changes that are being introduced.”
Posted in AdmarNews on February 23, 2011 by Mike
Big four banks promise to review practices for selling will-writing and executor services
Barclays Bank, HSBC, Lloyds Banking Group and RBS Group have all voluntarily agreed to review and, where necessary, improve the way they sell will-writing and executor services following discussions with the OFT.
The OFT approached the four banks during 2010 as part of a wider effort to improve the will-writing market for customers and their beneficiaries, following concerns that some consumers were appointing professional executors without fully understanding the likely costs and the alternative options.
The four banks have agreed to meet three key principles, to ensure customers are able to make well-informed decisions:
- Consumers making a will should not be led to believe that appointing a professional executor is essential or the norm.
- Consumers should not be encouraged to appoint a professional executor unless it is clearly in their best interests.
- Providers should be satisfied, before the will is drafted, that the consumer has the information necessary to make an informed choice.
The consumer should understand the options around executor appointments and be aware of the likely basis of charging for the professional executor service.
Posted in AdmarNews on February 01, 2011 by Mike
Money transfer scams revealed as leading consumer con as OFT launches nationwide ‘Scamnesty’
The Office of Fair Trading (OFT) today launched its 2011 Scams Awareness Month, as new figures reveal the UK's top scams and are calling on people to bin scam mailings in 'Scamnesty' bins located around the country.
New research commissioned by the OFT shows that 39 per cent of people who lost money to a scam in the past 12 months were victim of a money transfer or advance fee scam. These dupe people into handing over their bank details or paying an up-front fee by leading them to believe they are entitled to an inheritance, donating to charity or even helping release funds from a corrupt country.
The research reveals the scale of the problem with mass-marketed scams in Britain, which arrive by post, email, text, phone or the internet and aim to con people into parting with their cash. The survey also found that:
read full article
Posted in AdmarNews on January 19, 2011 by Mike
ASA launches B2B ad campaign
The Advertising Standards Authority has today launched an ad campaign to let businesses know that it will soon be regulating more online marketing. Reflecting its commitment to the self-regulatory system, the industry has played an invaluable role in supporting the watchdog’s campaign.
Posted in AdmarNews on January 10, 2011 by Mike
The Government has today confirmed that the default retirement age of 65 will be scrapped from October 2011.
Posted in AdmarNews on January 10, 2011 by Mike
Business Link in partnership with ADMAR have announced a new series of Data Management Workshops. The last 'How to make your data work harder and smarter' workshop was so successful Business Link have arranged a further four in Nottingham, Northampton, Derby and Leicester.
These practical workshops will provide you with information on how to manage your data more effectively to increase the success rate of your marketing campaigns.
see full details and dates
Posted in AdmarNews on January 06, 2011 by Mike
After months of planning and preparation our new website goes live.