Posted in AdmarNews on April 10, 2013 by Mike
ADMAR are proud to announce the launch of our new 'certified' Data Protection Courses.
The course has been two years in production and will be one of the most relevant and authoritive courses open to the general business community.
Delivered in an easy, light hearted way, delegates will learn about all of their responsibilities with regards to the Data protection Act, and using real life scenarios see how the act applies in the real world. Certification, under strict examination conditions, is provided by Hand In Hand Professionals, giving business managers, and owners, the confidence to know that this course will deliver real value and protect them in the event of a data breach.
Posted in AdmarNews on February 14, 2013 by Mike
In just 145 days the EU will be voting on whether to implement new Europe wide Data Protection legislation. If passed this will be the most strict, restrictive and invasive data protection legislation ever seen.
This legislation will affect nearly EVERY business and will decimate large swathes of the UK marketing industry. Your ability to market your company or organisation will be seriously affected. It you use, manage, store data (everyone does!) are an SEO company, use Google Analytics, provide marketing or sales services, you WILL be affected.
The DMA are leading the charge in fighting this oppressive legislation and we would urge you to write to your MEP to protest at the proposed changes.
If you think that the legislation will not affect you, just look at some, but by no means all, of the proposed changes.
Online marketing
- Analytics become impossible as tracking of IP addresses is banned
- Profiling is practically prohibited without the explicit consent of the consumer
Email marketing
- No tracking data allowed without explicit consent, making effectiveness extremely difficult and unreliable to measure
- Profiling and segmentation will become difficult and patchy
- Tailored content will be hard to target and harder still to measure
Social media
- Marketing can no longer be targeted based on profiling
- Campaigns can only be analysed by the most basic measures; demographic analysis won't be possible
Mobile marketing
- Profiling information can't be used to target messaging
- No tracking data allowed without explicit consent, making effectiveness extremely difficult and unreliable to measure
Data industry
- Data will become impractical and expensive both to source and keep up-to-date; making it extremely difficult to form an accurate picture of your marketplace
- Legacy data might be required to comply with new regulation, raising the spectre that prospect lists could be decimated
- List broking severely restricted
Direct mail
- Move from opt-out to opt-in: explicit consent needed to send any message to any recipient, with the exception of existing customers
- Existing databases may not be usable under regulation: could decimate prospect lists
- Demographic information will have to be wiped
Telemarketing
- Move from opt-out to opt-in
- No cold calling to prospective customers
- No profiling or segmentation without individual consumer's consent
visit the DMA website for more details
Posted in AdmarNews on February 11, 2013 by Mike
The Proposed changes to EU DP regulations may have significant impact on all UK businesses. Joanne Clayton from the DMA explained the implications very sucsinctly in a recent LinkedIn conversation.
....... The proposals will have a massive affect on businesses ... here are the proposals at a glance...
Posted in AdmarNews on October 02, 2012 by Mike
The Mail Online today reported that two men who have sent unsolicited 'spam' texts may face a £250,000 fine from the Information Commissioner.
This is the first case and prsecution and is part of a crackdown by authorities to halt the wide spread abuse of bulk spam trying to identify individuals who have been involved in an accident, or mis-sold PPI insurance. The scam involved generating mobile phone numbers at random and seen which people responded. These details were then sold on to third party companies to make unsolictied calls.
Posted in AdmarNews on July 26, 2012 by Mike
ADMAR are the proud creators and organisers of The Lincolnshire Marketing Expo.
The event is bringing together an elite group of marketing specialists, who, via seminars, networking events and trade stands aim to give you the key tools every business should be employing to maximise the return on their marketing budget.
For one day only we have taken over the entire Epic Centre on the Lincolnshire Showground and are offering you unparalleled educational content, business networking opportunities and access to over 130 leading marketing related suppliers.
The Lincolnshire Marketing Expo was created to showcase the exceptional marketing talent that the East Midlands has to offer and to bring together speakers who are specialists in their field. The aim being to both promote and invigorate business in the region.
Three Seminar Rooms plus Networking Sessions
With two lecture rooms devoted to online and offline marketing, a third hosting our keynote speakers and a fourth devoted to networking events, you will have everything you need to build an action plan to grow your business.
World renowned speakers and local experts will be available all day in our ‘speaker’s corners’ to answer any questions which you may have.
Marketing Trade Show
Over 120 marketing related trade stands will be at the show demonstrating the skills and technology which can help your business grow. We are bringing together many of the region’s top marketing, advertising, PR and associated marketing companies ready to demonstrate the latest innovative solutions to build on your existing marketing practices. Insights, knowledge, expertise and cost effective solutions can all be found in one place making this the ‘go-to’ place if you are serious about marketing.
view the Lincs Marketing Expo Website
Posted in AdmarNews on April 27, 2012 by Mike
ADMAR are one of only 5 companies within the UK to be licensed to resell Experian's National Canvasse (Consumer View) Data.
We are proud to have added Financial Strategy Segment (FSS) codes to our data and can now identify the financial value of a prospect with even more accuracy.
For more information download Experian's FSS guide
Posted in AdmarNews on September 15, 2011 by Mike
ADMAR Attended the annual B2B Exhibition in Grantham yesterday and had a very enjoyable time.
Posted in AdmarNews on July 13, 2011 by Mike
With the rise of mobile technology their is a great buzz about using square barcodes to drive traffic from static advertising to your websites using mobile phone scanners.
If you would like to generate get your free barcode simply go to www.barcodelink.net and type in your web page.
Posted in AdmarNews on June 13, 2011 by Mike
Newark Showground 30th June 2011
Following on from our very successful run of data workshops commissioned by Business Link ADMAR have teamed up with leading data Protection Specialists Baythorpe Limited to present another unique full day 'Data' workshop including a 2 hour Networking Event.
This workshop will cover
- Overview of Data Protection Act Principles
- New legislation, penalties and case studies
- How to register and who should register; scam warnings and obligations.
- Who can you legally market to and how.
- Overview of TPS/CTPS/FPS/MPS Preference Service Legislation.
- Rules and obligations when sending out emails and when to use the opt in and opt out boxes.
- Purchasing marketing lists; the opportunities, pitfalls and dangers, which list is right for your business.
- How to target your marketing through customer profiling and recording customer data to improve customer intelligence.
Networking Event
Posted in AdmarNews on May 04, 2011 by Mike
On April 20th the ICO welcomed new powers to fine organisations for unwanted marketing calls and messages
The Information Commissioner has welcomed new powers to serve monetary penalties of up to £500,000 for the most serious incidents of businesses and other organisations making unwanted marketing phone calls or sending unwanted marketing emails to consumers.
The change – along with other powers granted to the ICO - will come into force as part of an amendment to the UK’s Privacy and Electronic Communications Regulations (PECR) on 25 May 2011.
The new powers, which have been confirmed by the Department for Culture, Media and Sport, will include:
* Monetary penalty powers extended: the Information Commissioner can serve a monetary penalty of up £500,000 for the most serious breaches of PECR. This covers businesses and other organisations sending unwanted marketing emails and texts, as well as making live and automated marketing phone calls.
* Increased investigatory powers: the Information Commissioner can require telecommunications companies and internet service providers (ISPs) to provide his office with information that he needs to investigate breaches of the Regulations.
* Compulsory notification when breaches occur: telecommunications companies and ISPs will be required to notify the ICO and their customers in certain circumstances when a personal data breach occurs.
* Increased audit powers: the Information Commissioner will have the power to audit telecommunication companies and ISPs for compliance with these personal data breach notification requirements.
* New rules for websites using cookies and similar technologies: the ICO will be responsible for regulating compliance with this new requirement and will soon be issuing advice.
Information Commissioner, Christopher Graham, said:
“The ICO has been calling for increased powers to regulate breaches of PECR for some time. The changes to the Regulations will grant us the right to impose significant monetary penalties for the most serious breaches of the rules and give us improved powers to investigate companies that make nuisance marketing calls.
“The new powers are coming into force on 25 May. The Information Commissioner's Office will be issuing guidance to reflect the changes that are being introduced.”