Seminars & Workshops

Data Protection Legislation &
How to Use & Purchase Data Services

Join us on the 30th June at the Newark Showground for our joint Full Day Data Workshop and Networking Event

The event will cover everthing you need to know about the Data Protection Act, how to make your Marketing Campaigns work Harder and Everything you need to know about Purchasing Marketing Lists.

This workshop will cover

  • Overview of Data Protection Act Principles
  • New legislation, penalties and case studies
  • How to register and who should register; scam warnings and obligations.
  • Who can you legally market to and how.
  • Overview of TPS/CTPS/FPS/MPS Preference Service Legislation.
  • Rules and obligations when sending out emails and when to use the opt in and opt out boxes. 
  • Purchasing marketing lists; the opportunities, pitfalls and dangers, which list is right for your business.
  • How to target your marketing through customer profiling and recording customer data to improve customer intelligence.

Event Details

Delegates can expect an enjoyable, informative and practical workshop around all aspects of the D.P.A, how to use and profile your existing data and how to, and what to watch out for, when purchasing new lists.