Seminars

business-people-in-seminar

Data Management Workshops

How to make your data work harder and smarter

Your marketing is only as good as the quality of your data and customer intelligence.

Spending money on design, print, telemarketing, direct mail campaigns and other forms of marketing can only be beneficial if the data used to target new business is clean, legal and most importantly, are qualified prospects that are relevant to your business offer.

These practical workshops will provide you with information on how to manage your data more effectively to increase the success rate of your marketing campaigns.

What’s Covered

  • Overview of Data Protection Act Principles: How to register and who should register; scam warnings and obligations if outsourcing data cleansing.
  • Who can you market to? Overview of Preference Service Legislation; opportunities, pitfalls and dangers of using lists; rules when sending out emails and when to use the opt in and opt out boxes.
  • Purchasing marketing lists: Which list is right for your business; web trawling and public information copyright; limitations of use – single use, multiple use and restrictions.