Independent estimates suggest that around 170,000 letters are sent every single day addressed to people who have sadly died.
It is by far the most common complaint made to the Information Commissioner and it is impossible to quantify the emotional distress that this corporate carelessness can cause among surviving parties, relatives or friends.
For the recently bereaved, it adds insult to injury.
For others, it can create active hostility at the sheer incompetence of a company that behaves in such a cavalier and insensitive manner.
But it is not just bad manners, it is also bad for business. Human nature means that those directly affected will always tell significantly more people about their bad experiences than they ever do about their good ones.
These rogue mailings are therefore not just a waste of time and money - your company's reputation can really suffer too.
ADMAR can take your data and screen it against the UK's leading mortality files to stop distressing the bereaved whilst saving you money.
