Gone Away Suppression

suppression-plus

Within the UK there are approximately 45 million adults, who reside in approximately 25 million households. Every year, approximately 200,000 emigrate and circa 3.35 million people move address. The UK population changes by up to 7% every year, meaning that, on average, 5% - 10% of your customers and prospects will move every single year.

In addition to the tangible costs of postage and materials you also need to factor in the hidden cost involved with gone aways.

Processing returned mail, especially in any significant volume, can be expensive, and that is if the items are returned, many people simply throw incorrectly addressed items straight into the bin and you will not even be aware that the customer or prospect has moved. If you mail out four times a year the costs just keep piling up.