Sending multiple letters to a potential customer can have a damaging impact on their perception of your company's professionalism and business ethos.
Not only is multiple mailings a sure way of damaging your company’s reputation, it makes no business sense - You waste postage, publication costs and staff time. Having multiple records for the same individual, albeit not exactly the same, can also lead to confusion and data entry errors.
Admar offer a wide range of de-duplication processes. These range from a simple de-dup on telephone number, fax number or address, through to more complex requests including hierarchical de-dup and multiple company identification.
Once a duplicate is identified we can move data from the duplicate record onto the unique record thus avoiding the loss of any important historical information
De-duplication is not limited to a single file. We can take an unlimited number of files, in differing formats, standardise them, enhance them, merge them, and then purge them – quickly, efficiently and very cost-effectively.
- Improve Company Image & Reputation
- Reduce Postage, Stationery and Production Costs
- Eliminate Wrong Record Entry Errors
- More Accurate Reporting & Statistics
- Data Enhancement & Quality Improvements
- for a full list of marketing criteria