Postcode & Address Enhancement
Millions of items of mail are lost or mis-delivered every year. The reasons are varied but incorrect addressing is a significant factor.
In addition to the obvious delivery issues, inaccurate records, or incorrectly formatted address increases the risk of duplicate entries. Multiple mailings to a single individual is one sure fire way of damaging your brand image.
By using the latest address matching software available, and comparing your database against the Royal Mail's Postcode Address File (PAF), ADMAR offer a second to none Postcoding and Address Enhancement service.
The PAF File is the most up-to-date, accurate and comprehensive address database in the UK.
The file contains over 27 million addresses and is update every three months
PAF Processing - The Benefits
There are many benefits to ensuring that your address and postcode information is accurate and up-to-date.
Apart from the obvious fact of reducing the amount of mail being returned, and reducing the incidents of letters being delivered to the wrong address, when items are correctly addressed your Company image is preserved, if not increased.
It also allows accurate de-duplication and standardisation of address formats, improve filtering, sorting, profiling and interrogation.
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