Check your list
Whether you simply keep a list of your existing clients on an Excel spreadsheet, or have a full blown CRM system tracking what your client had for breakfast, there is one irrefutable fact - some of your data will be out of date.
On average the information that you hold will go out of date by between 5% - 30% every single year. The technical name is 'Data Decay' which simply means some element of your data is wrong.
Normally if you have regular contact with your clients you will soon become aware of changes, but if have less regular contact then it becomes much harder to identify the changes. Usually the largest amount of Data decay is found in cold mailing files.
ADMAR can help you overcome these data Decay difficulties as well as assisting you in meeting your obligations under the Data Protection Act.
Preference Service Screening - Protect your company brand and wallet by screening your telephone numbers, faxes and addresses against the latest TPS, CTPS, FPS & MPS Registers.
Deceased Suppression - Sending mail to a person who has died is upsetting for relatives and potentially disastrous for your reputation. Screen against the Mortascreen File and The Bereavement Register for maximum protection.
Gone Away Suppression - Identifying individuals who have moved home before you waste money on postage and materials could save you a small fortune by using the Gone Away Suppression File, and The DMA's Xpression File.
Forwarding Address & New Occupants - Where we have identified that an individual has moved in a large number of cases we know their Forwarding Address, or details of the New Occupant.
Name Verification - In addition to the Deceased and Gone Away Suppression services listed above, before you send out a residential mailing we can
