Canvasse Lifestyle includes over 1,150 separate pieces of information about the lifestyle and purchasing preferences of over 10 million UK consumers – all proven to be direct mail responsive.

The Canvasse Lifestyle Survey Programme uniquely utilises multiple consumer data collection methodologies including postal surveys, telephone interviews and online questionnaires to provide an unrivalled pool of prospects for multi-channel direct marketing campaigns.

The file has the following attributes: Strong UK coverage given that surveys are compiled nationally 0-12 months recency on approximately 1m records

Questions covered include leisure, travel, media, pets, motor, health, utilities, finances, insurance/assurance, charity, hi-tech goods ownership, and shopping/mail order - view lifestyle profiles.

Other Consumer Files Available

• National Canvasse File
• Young Attainers & Recent Movers File