'Consumerview', until recently called The National Canvasse File, is Experian’s flagship consumer database, providing the most comprehensive, accurate and consistent view of some 46 million adults (40m of which are mailable).

This database is updated on a monthly basis, with a major rebuild taking place each January to coincide with the new Edited Electoral Roll data. National Canvasse includes the predominant indicators of consumer behaviour, such as gender, age, marital status, individual and household incomes, and household composition helping you to build an accurate picture of who your customers and prospects really are.

This file contains the highest number of prospecting variables available on the market and has helped clients to broaden and deepen their prospecting capabilities.

The Consumer View file is built from the following data sources:

• Edited Electoral Roll data
• Proprietary data from Experian survey responders
• 3rd Party partner data
• Segmentation classifications which include: Mosaic, Financial Strategy Segments, Fashion segments and TrueTouch.

You might wonder why you would use ADMAR as opposed to going directly to Experian, the reasons include:- 

• Lower minimum order levels
• Free Consultancy
• More time to discuss client requirements
• Willingness to take on more complex requests
• Flexibility and Speed of Service

Profiles Available 

Individual | Household | Propensity | Mosaic 2009 | FSS Codes |