Within the UK there are approximately 45 million adults, and they reside in approximately 25 million households.
Every year, approximately 200,000 emigrate and circa 3.15 million people move address.
The UK population changes by up to 7% every year.
No two databases are ever the same, however, a typical database will decay by between 5% - 10% every year. In plain English a significant portion of your customers and prospects will move every single year.
Doing absolutely nothing is commercial suicide. You service your car every year, you see the dentist regularly, by not giving your database a regular overhaul and cleanse may initially save you money but in the long run will be counter productive.
In addition you are required under the Data Protection Act to ensure that information which you hold is up-to-date and Accurate.
The Xpression File (formally NSF), was introduced by the Direct Marketing Association in March 2001 to solve this very problem, and offer a cost-effective solution to this thorney subject of identifing 'Gone-Aways' . Not sure if you have a problem - ask for a FREE Audit. More info on Xpression.
