view Mosaic Variables             Below are the main selection criteria for our Consumer List Formation Service. If you would like further clarification or information on any on the categories please contact an adviser on 01673 859100 or email us at data@admar.co.uk             NATIONAL CANVASSE VARIABLES                 PERSON LEVEL VARIABLES       Gender   Male   Female   Unknown   Head Of Household   Not Head of Household   Head of Household   Employment Status   Employed full time / other   Student / unemployed   Part time / housewife   Retired   Person Age   Aged 18-24   Aged 25-34   Aged 35-44   Aged 45-54   Aged 55-64   Aged 64+   Unknown   Marital Status   Single   Married   Unknown   Household Directorship   Not Director   Director of Small Company (<50 Employees)   Director of Large Company (>50 Employees)   Person Directorship   Not Director   Director of Small Company (<50 Employees)   Director of Large Company (>50 Employees)   Number of Directorships   1   2   3   4   5   6   7   8   9   0 HOUSEHOLD LEVEL VARIABLLES       Lifestage   Very Young Family   Very Young Single   Very Young Homesharers   Young Family   Young Single   Young Homesharers   Mature Family   Mature Single   Mature Homesharers   Older Family   Older Single   Older Homesharers   Elderly Family   Elderly Single   Elderly Homesharers   Unknown   Property Value Band   A - Under £10,000   B - £10,000 to £20,000   C - £20,001 to £30,000   D - £30,001 to £40,000   E - £40,001 to £50,000   F - £50,001 to £60,000   G - £60,001 to £70,000   H - £70,001 to £80,000   I - £80,001 to £90,000   J - £90,001 to £100,000   K - £100,001 to £120,000   L - £120,001 to £150,000   M - £150,001 to £200,000   N - £200,001 to £300,000   O - £300,001 to £400,000   P - £400,001 to £500,000   Q - £500,001 to £600,000   R - £600,001 to £800,000   S - £800,001 to £1,000,000   T - £1,000,001 to £1,250,000   U - £1,250,001 to £1,500,000   V - £1,500,001 to £1,750,000   W - £1,750,001 to £2,000,000   X - Greater than £2,000,000   Council Tax Band   Council Tax Band A   Council Tax Band B   Council Tax Band C   Council Tax Band D   Council Tax Band E   Council Tax Band F   Council Tax Band G   Council Tax Band H   Length of Residency   Less than 1 year   1 - 5 years   5 - 10 years   10 - 15 years   15 - 20 years   20 - 25 years   25 - 30 years   30 - 35 years   35 - 40 years   40 - 45 years   45 - 50 years   50 - 55 years   55 - 60 years   60 - 65 years   65 - 70 years   70 - 75 years   75 - 80 years   80 - 85 years   85 - 90 years   90 - 95 years   95 - 100 years   100 years plus   default   Household Composition   Families   Extended Families   Extended Households   Pseudo Family   Single Male   Single Female   Male Homesharers   Female Homesharers   Mixed Homesharers   Abbreviated Male Families   Abbreviated Female Families   Multi Occupancy   Unclassified   Income   Unknown   £0 TO £4999   £5000 to £9999   £10000 to £14999   £15000 to £19999   £20000 to £24999   £25000 to £29999   £30000 to £39999   £40000 to £49999   £50000 to £59999   £60000 plus   Unknown   Households with Children   Have no children   Have children   Tenure   Owner occupied   Privately rented   Council / housing association   Residency Type   Detached   Semi-detached   Bungalow   Terraced   Flat             SOCIO-ECONOMIC VARIABLES- MOSAIC UK download full demographics on Mosaic File (184 page PDF)            Mosaic UK classifies all UK consumers into 61 distinct lifestyle types and 11 groups which comprehensively describe their socio-economic and socio-cultural behaviour. Over the last 20 years, with Mosaic UK as our flagship product we have built over 40 segmentation solutions worldwide. This gives us a unique insight into the best sources of data and methodologies to build truly innovative segmentation.            Group Type 1 [A] Symbols of Success 1 A01 Global Connections 2 A02 Cultural Leadership 3 A03 Corporate Chieftains   4 A04 Golden Empty Nesters   5 A05 Provincial Privilege   6 A06 High Technologists   7 A07 Semi-Rural Seclusion 2 [B] Happy Families 8 B08 Just Moving In   9 B09 Fledgling Nurseries   10 B10 Upscale New Owners   11 B11 Families Making Good   12 B12 Middle Rung Families   13 B13 Burdened Optimists   14 B14 In Military Quarters 3 [C] Suburban Comfort 15 C15 Close to Retirement   16 C16 Conservative Values   17 C17 Small Time Business   18 C18 Sprawling Subtopia   19 C19 Original Suburbs   20 C20 Asian Enterprise 4 [D] Ties of Community 21 D21 Respectable Rows   22 D22 Affluent Blue Collar   23 D23 Industrial Grit   24 D24 Coronation Street   25 D25 Town Centre Refuge   26 D26 South Asian Industry   27 D27 Settled Minorities 5 [E] Urban Intelligence 28 E28 Counter Cultural Mix   29 E29 City Adventurers   30 E30 New Urban Colonists   31 E31 Caring Professionals   32 E32 Dinky Developments   33 E33 Town Gown Transition   34 E34 University Challenge 6 [F] Welfare Borderline 35 F35 Bedsit Beneficiaries   36 F36 Metro Multiculture   37 F37 Upper Floor Families   38 F38 Tower Block Living   39 F39 Dignified Dependency   40 F40 Sharing a Staircase 7 [G] Municipal Dependency 41 G41 Families on Benefits   42 G42 Low Horizons   43 G43 Ex-Industrial Legacy 8 [H] Blue Collar Enterprise 44 H44 Rustbelt Resilience   45 H45 Older Right to Buy   46 H46 White Van Culture   47 H47 New Town Materialism 9 [I] Twilight Subsistence 48 I48 Old People in Flats   49 I49 Low Income Elderly   50 I50 Cared For Pensioners 10 [J] Grey Perspectives 51 J51 Sepia Memories   52 J52 Childfree Serenity   53 J53 High Spending Elders   54 J54 Bungalow Retirement   55 J55 Small Town Seniors   56 J56 Tourist Attendants 11 [K] Rural Isolation 57 K57 Summer Playgrounds   58 K58 Greenbelt Guardians   59 K59 Parochial Villagers   60 K60 Pastoral Symphony   61 K61 Upland Hill Farmers           download full demographics on Mosaic File (184 page PDF)

 

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