Returned Mail
Management Service

Mail is returned for a reason, it could be that:-

The individual has left post
The company has moved
The company has ceased trading
It is a duplicate mailing
The person no longers wishes to purchase
         from you.
The Royal Mail has failed to deliver it

You sometimes get a clue from the envelope, but the only real way to verify the reason for the return is to call the company and ask. If the individual has moved, a new name can be obtained or if the company has moved, the new address can be requested.

Getting just one or two returns a day is not a problem, but getting even 25 a day for a small company can be difficult to manage and distracts from the other business.

Losing existing and potential customers simply because you have not processed their returned mail correctly is a cardinal business sin. Customers are our lifeblood and we should investigate thoroughly why mail has been returned.

ADMAR can help take the headache out of the process. You can have returned mail sent directly to us and our experienced data operators can investigate why it has been returned; where possible we will obtain a new contact or update the company details.

We can send you a weekly report with all of the changes for you to integrate into your own database. One of our clients has their mail returned to them and every fortnight sends 2,000 – 3,000 records for processing.

Sending letters is an expensive exercise, the cost of staff time, materials and postage can be significant. Maintaining an accurate database is the key to reducing wastage. For example, ensuring that your addresses and postcodes are correct, and matching mailing files against the consumer and business suppression files will identify records before they are sent. Identifying and removing duplicate records will also save money on an ongoing basis. Many if not all of these processes should be self fincancing in the medium and long term savings.

However, some return mail is inevitable, and that is where we can help. Of course, every client is different with their own specific requirements, and we are happy to do as much or as little in managing your returned mail as you require.